Score details and recommendations
Bronze
Score:
12
/40
Product Vision & Strategy
Put in the effort to have a compelling product vision in place that clearly connects to your business goals. It’s one of the highest-leverage tools at your disposal to inspire people at scale.
We encourage you to root your product strategy in deeper insights, and to sharpen your strategic choices. Aim to make product strategy a simple, coherent story with a central narrative on who your customers are now and in the future, what they value, and what your bets are on creating further competitive advantage with the product.
We encourage you to make your product strategy live. Involve stakeholders, keep communicating the strategy, and constantly refine it as new evidence and insights present themselves.
Ensure you have a product leader with clear ownership of the product vision, mission and strategy as part of management. The product leader should be responsible of the product outcomes that will help the company achieve its business goals.
Within Product Vision & Strategy, you are on bronze level. That indicates that it is one of the main areas you need to work on to improve your overall score.
Within Product Vision & Strategy, you are on silver level. This means that you are on the right track, but have some things you can work on to improve your overall score.
Within Product Vision & Strategy, you are on gold level. That indicates that you are doing great, and we encourage you to focus on other areas before working on this.
Within Product Vision & Strategy, you are on platinum level. That indicates that you are doing great, and we encourage you to focus on other areas before working on this.
Bronze
Score:
12
/81
Operations & organisation
Build diverse product teams to bring together the perspectives on product, UX & tech to spark innovation, enhance creativity and create solutions that resonate with a wider range of users.
Embrace outcome-based development to focus on measurable results rather than output, ensuring you deliver real customer value and leave room for team innovation.
Ensure roadmap decisions drive customer value by testing ideas early, gathering feedback, and tracking the outcomes you’re after with your product strategy. This helps you prioritise real user needs, adapt to market changes, and validate impact.
Use continuous experiments and recurring feedback to validate ideas, refine features, and ensure alignment with customer needs. This drives product improvements, reduces risk, and keeps the product focused on delivering real value.
Within Operations and organisation, you are on bronze level. That indicates that it is one of the main areas you need to work on to improve your overall score.
Within Operations and organisation, you are on silver level. This means that you are on the right track, but have some things you can work on to improve your overall score.
Within Operations and organisation, you are on platinum level. That indicates that you are doing great, and we encourage you to focus on other areas before working on this.
Within Operations and organisation, you are on gold level. That indicates that you are doing great, and we encourage you to focus on other areas before working on this.
Bronze
Score:
12
/73
Continuous Discovery & Analytics
Embrace Product Discovery practices to understand customer needs early, aligning development with true user value and minimising wasted effort. By focusing on continuous feedback, you’ll create relevant features, spark innovation, and strengthen product-market fit.
Try experimenting in development to validate ideas quickly, helping you prioritise impactful features and allocate resources wisely. Experimentation is key in efficient product discovery, as it helps minimise waste by gathering evidence the solution you’re building solves the problem.
Instrumentation is the first step in understanding user behaviour. Ensure you have a tracking setup in place that also allows for segmentation, helping you understand how users across different roles and types of companies interact with the features of your product.
Use product metrics routinely, and combine the insights with your qualitative research. Be pragmatic, and prioritise measuring what matters for your desired product outcomes - measurable changes in user behaviour.
Within Product Discovery & Analytics, you are on bronze level. That indicates that it is one of the main areas you need to work on to improve your overall score.
Within Product Discovery & Analytics, you are on silver level. This means that you are on the right track, but have some things you can work on to improve your overall score.
Within Product Discovery & Analytics, you are on platinum level. That indicates that you are doing great, and we encourage you to focus on other areas before working on this.
Within Product Discovery & Analytics, you are on gold level. That indicates that you are doing great, and we encourage you to focus on other areas before working on this.
Your Playbook
These are our specific recommendations for you based on your score, and should be viewed as next steps to improve within Product Vision & Strategy, and ultimately help improve your overall score as you re-take the self-assessment in 6-12 months.
The Product Discovery
Index journey
Embark on a transformative journey of product discovery as we guide you through four essential steps, explore the stages that define your path to success.
Assess your team in 30 minutes 1
The goal of this assessment is to give you an idea of how far along your team is on the insight-driven product development maturity spectrum.
Receive a score and tailored Playbook 2
After the assessment, you receive a score together with recommendations from our Playbook, including trainings, established methods and group-wide services to help you grow.
Retake self-assessment a year later 4
After 6 months to a year we encourage you to retake the self-assessment to learn how far you have come.
Use the Playbook to improve your score 3
By using the Playbook to take trainings, learn new methods and connect with people who can support you on your growth journey, you will get you closer to a higher score.
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