What are insights?
Here’s an example:
Through their product analytics, a team notices that users dislike the experience of a particular task in the product. The churn rate for users that perform this task regularly is 30% higher than other users.
With this data, the team has gained insight:
If they make the task easier to perform, they could reduce churn.
- Measure pNPS, CES and CSAT with InMoment to understand how well your product meets customer and user needs and how happy they are with the product
- Track behavioural data and usage with Snowplow to gain an even deeper understanding of user behavior in your product
- Engage your customers and users through user interviews and other methods to better understand the users’ needs, wishes and expectations
- Integrate insights into the product development process. Use the insights as input in your sprint planning (and make sure to follow up on the outcome in the sprint retrospective!)
- Run an experiment such as a Design Sprint to quickly validate hypotheses with users
- Inform product strategy with insights based on user behaviour and arguments grounded in data
We know that insights-driven teams build better products. Make a habit of continuous discovery in order to improve the product long-term and get closer to achieving the vision for your product.
Not only does it provide teams with clear focus, but above all it makes sure that teams deliver value to their customers and users, instead of chasing vanity metrics.
The Product Discovery
Embark on a transformative journey of product discovery as we guide you through four essential steps, explore the stages that define your path to success.
Assess your team in 30 minutes 1
The goal of this assessment is to give you an idea of how far along your team is on the insight-driven product development maturity spectrum.
Receive a score and tailored Playbook 2
After the assessment, you receive a score together with recommendations from our Playbook, including trainings, established methods and group-wide services to help you grow.
Retake self-assessment a year later 4
After 6 months to a year we encourage you to retake the self-assessment to learn how far you have come.
Use the Playbook to improve your score 3
By using the Playbook to take trainings, learn new methods and connect with people who can support you on your growth journey, you will get you closer to a higher score.