Get introduced to tracking tools, metric frameworks, visualization tools, and experimentation methods with this course on product analytics - user behaviour. This course will guide you through why user behaviour and product analytics are important, how we think about product analytics in Visma and how you as a team can get started.

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This is an introductory course for anybody who works in a tech company, most fruitful for data analysts and product owners. All roles interested in product analytics can take this course.

The course takes approximately 30 minutes to complete at your own pace. The first part introduces you to product analytics and why it is important, then going through the tracking tools, metric frameworks, visualization tools, and experimentation methods, while showing examples from Visma and external examples as well.

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