Product Discovery Index

Introduce insights-driven frameworks in your team

A desk with some mockups printed and post-its

Insight-driven teams know how
to build better products

Does your team identify with any of the following?

  • The data you collect just end up as numbers in stakeholder presentations
  • You collect feedback from users, but it isn’t used strategically to improve the product
  • You work in a siloed organisation where different roles rarely talk or collaborate
  • You build feature after feature with no discernable effect on your pNPS or other metrics

Many product teams collect data from a multitude of sources, like pNPS, product usage, user research, and other channels. However, many teams don’t have processes or knowledge in place to leverage the data and turn it into actionable insights, using it to improve the product long-term. In addition, the insights are rarely connected to the product vision, roadmap or business goals.

This is why we’ve created the Product Discovery Index - to empower your team to leverage data and turn it into actionable insights, in order to make better product decision.

Start self-assessment
What are insights?
Group of people working together

What are insights?

Insights are actionable knowledge based on data you’ve gathered about your users.
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Here’s an example:
Through their product analytics, a team notices that users dislike the experience of a particular task in the product. The churn rate for users that perform this task regularly is 30% higher than other users.
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With this data, the team has gained insight:
If they make the task easier to perform, they could reduce churn.
Gather
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Gather

To gain insights we first need to gather data. The easiest place to start is within the product.
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For example:
  • Measure pNPS, CES and CSAT with InMoment to understand how well your product meets customer and user needs and how happy they are with the product
  • Track behavioural data and usage with Snowplow to gain an even deeper understanding of user behavior in your product
  • Engage your customers and users through user interviews and other methods to better understand the users’ needs, wishes and expectations
Utilize
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Utilize

Once you have new insights in place, it is time to put them to good use.

For example:
  • Integrate insights into the product development process. Use the insights as input in your sprint planning (and make sure to follow up on the outcome in the sprint retrospective!)
  • Run an experiment such as a Design Sprint to quickly validate hypotheses with users
  • Inform product strategy with insights based on user behaviour and arguments grounded in data
Lead
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Lead

Once you have gotten started, it is time to build a habit.

We know that insights-driven teams build better products. Make a habit of continuous discovery in order to improve the product long-term and get closer to achieving the vision for your product.  

Not only does it provide teams with clear focus, but above all it makes sure that teams deliver value to their customers and users, instead of chasing vanity metrics.

The Product Discovery
Index journey

Embark on a transformative journey of product discovery as we guide you through four essential steps, explore the stages that define your path to success.

Assess your team in 
30 minutes 1

The goal of this assessment is to give you an idea of how far along your team is on the insight-driven product development maturity spectrum.

Receive a score and tailored 
Playbook 2

After the assessment, you receive a score together with recommendations from our Playbook, including trainings, established methods and group-wide services to help you grow.

Retake self-assessment 
a year later 4

After 6 months to a year we encourage you to retake the self-assessment to learn how far you have come.

Use the Playbook to improve 
your score 3

By using the Playbook to take trainings, learn new methods and connect with people who can support you on your growth journey, you will get you closer to a higher score.

Product Discovery Index

Are you ready to start your journey?

Start Self-assessment

The Product Discovery Playbook

The User Insights Index Playbook is filled with trainings, projects, tools, and other resources to help your team excel. Access the full contents by doing a self-assessment.

Training

Crash Course on Design Sprints

silver
Training

Training

Visma Value Loop: Build the right things

bronze silver
Training

Training

Product Analytics - User Behaviour

gold silver
Training

Training

Usability testing

silver bronze
Training

Training

The HEART framework

gold silver
Training

Tool

Snowplow

gold platinum
Tool

Tool

InMoment

bronze platinum gold silver
Tool

Workshop

Create a compelling Product Vision

silver gold
Workshop

Workshop

Design Sprint

gold silver
Workshop

Workshop

North Star workshop

gold
Workshop
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We work according to the Visma Value Loop

The Visma Value Loop is a recommended way of working in product development, which puts the users needs, wants and limitations in focus throughout the development process. The outcome is a product that brings value, is efficient, satisfying and user friendly.

Learn more about the Value Loop
Visma Value Loop
Want to learn more?

Get in touch with our team

product.discovery@visma.com
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